NEXUS has announced the acquisition of the domestic app market ONE Store, which has recently faced unstable conditions, and declared its leap forward as a global gaming hub.

On the 18th, NEXUS held a board meeting and decided to acquire 20,247,990 shares of ONE Store (an 89.03% stake) for approximately 62.6 billion KRW. The sellers include SK Square (45.78%), Naver (24.06%), Steel Number One (17.02%), and Krafton (2.17%). This acquisition is interpreted as a strategic move to lead the next-generation content distribution market by combining large-scale platform capabilities with infrastructure. Notably, the major shareholders—SK Square, Naver, and Krafton—are not just cashing out; they are participating as strategic investors in NEXUS.

Based on this acquisition, NEXUS plans to strengthen the vision and strategy that ONE Store has cultivated. The goal is to grow ONE Store, which has over 38 million installations in the domestic market, into a 'Game Hub.' To this end, the company plans to transform ONE Store into an 'ultimate space for games' by applying its existing full-stack game platform technology, including web shops, payment systems, community features, and reward systems.

Furthermore, targeting the global market, the company is pushing for a transition to a virtual asset-based game store that puts blockchain technology at the forefront. Unlike existing app markets with restrictive policies, it will fully support Web3 native experiences and incorporate all Web3 features to establish itself as a single global build platform for Web3 games. The plan is to break free from the constraints of existing markets, revitalize the Web3-based ecosystem, and secure dominance in the future game distribution market.

Moreover, the company will develop ONE Store into an 'AI-native game platform' that responds to the era of next-generation content creation. As AI lowers the barriers to game creation, content production volume will explode, making it difficult for existing human-led review methods to handle the scale. NEXUS's strategy is to leapfrog into an AI-native platform that analyzes and curates the vast amount of games created by humans and AI in real-time to connect them to users.

Meanwhile, NEXUS is using this acquisition as an opportunity to unify its brand. The mainnet of its on-chain game platform, 'CROSS,' will be renamed 'ONE Chain,' and its native token '$CROSS' will be renamed '$ONE.' Through this, the company plans to build an integrated BI that connects ONE Store and '$ONE,' binding its domestic and international businesses under a single identity.

Henry Chang, CEO of NEXUS, stated, "We will provide more enjoyable experiences to players and stronger solutions to game developers," adding, "Facing the paradigm shift caused by AI and blockchain technology, we will strive relentlessly until we achieve our vision of becoming the world's number one game platform."