The name 'CD Projekt RED', once just a subsidiary under the umbrella, has now officially become the moniker for the entire corporate entity.

According to Polish financial outlet Bankier.pl on the 23rd (local time), a shareholders' meeting concluded with the decision to rebrand the parent company as CD Projekt RED. The move is aimed at streamlining their brand communication strategy.

CD Projekt, the Polish titan handling both publishing and development, has long managed a group that includes the developer CD Projekt RED. However, the runaway success of 'The Witcher 3: Wild Hunt' created a bit of a branding paradox; the subsidiary became far more recognizable than the parent company itself, leading to persistent confusion between the two names.

Consequently, the company announced the shift to CD Projekt RED, noting that the developer's output is now effectively synonymous with the firm's core operational direction. This change will be formalized following court approval. The board expects this rebrand to secure consistent brand communication, ultimately aligning the company’s identity with its games on the global stage and making it a more attractive destination for top-tier talent.