Netmarble's content marketing subsidiary, MNB, is teaming up with CU to roll out a collaborative line featuring Koongya Restaurants and the Doosan Bears.

The collection consists of seven convenience food items, hitting shelves at CU stores nationwide in stages. Every piece of packaging in this series features artwork of Koongya Restaurants characters kitted out in official Doosan Bears uniforms and caps.

Specifically, the lineup includes four types of bento boxes—Koongya Jeonju Bibimbap Bulgogi Gimbap, Koongya Onion Bulgogi Burger, Koongya Kimchi Fried Rice Tuna Triangular Gimbap, and Koongya Egg Kimchi Fried Rice—alongside two additional gimbap and triangular gimbap varieties featuring kimchi fried rice with tuna mayo and Richam, plus a half-and-half chicken gangjeong pack.

Koongya Restaurants is a spin-off brand managed by MNB. Since 2022, the brand has been sharing the unfiltered lives of Koongyas navigating modern society via Instagram, where the brand has amassed a following of 167,000.