Arc System Works Asia is celebrating its 10th anniversary in the Korean and Asian console markets with a special pop-up store. Opening on the 31st at the Dopamine Station on the 3rd floor of the Yongsan I'Park Mall Living Park in Seoul, the event will run for two weeks from July 31 to August 13. The venue will feature new merchandise and game titles utilizing key IPs such as Guilty Gear and BlazBlue, all offered at special discounted prices.

The pop-up store will exclusively feature a 'Koyori Mousepad,' a standalone version of the component originally included in the regional exclusive 'Psikyo Collection Vol. 3 Tengai Mousepad Edition.' In addition to the standard size, an oversized 3D mousepad has been prepared, and a 3D mousepad featuring the character Kaen from the Nekketsu series is also planned for future production.

Various on-site visitor and purchase events have also been prepared. Customers who purchase over 20,000 won worth of merchandise or game titles can participate in a prize draw. Visitors who complete a store check-in will receive a 'Guilty Gear -Strive-' mini notebook. Additionally, buyers of restocked packages, such as the Psikyo Collection and Psikyo Shooting Library, will be provided with a special illustrated postcard.

New merchandise for Guilty Gear -Strive-, BlazBlue: Centralfiction, and the Nekketsu series will also be available for the first time in the domestic market. Arc System Works Asia entered the Asian console market with the establishment of its Asian branch on July 4, 2016. Following the Arc World Tour 2025-2026 Finals held at KINTEX in Ilsan this past March, the company continues to host a variety of offline events.