Pearl Abyss has announced that 'Crimson Desert' won the 'Best International Game' award at the China Game Innovation Awards 2026 (CGIA), held during the China Joy expo. The ceremony was hosted by the China Audio-video and Digital Publishing Association and managed by the local platform TapTap.

Now in its sixth year, the CGIA evaluates games based on originality, technical prowess, and artistic flair to recognize outstanding titles and developers. The 'Best International Game' category is awarded to overseas titles that have achieved innovative results in gameplay mechanics, technology, and artistic design, inspiring the global game industry. This award follows the game's success at the Develop Star Awards in the UK, where it received the Technical Innovation award.

Pearl Abyss has been expanding its presence in the Chinese market, setting up standalone booths for Crimson Desert at Bilibili World and China Joy last year to engage with local players. To ensure players can fully immerse themselves in the game's story and world, the developer has also implemented Chinese voice-overs and subtitles.

Recently, Pearl Abyss participated in China Joy 2026 in collaboration with TCL, a leading global TV and display manufacturer. Visitors at the TCL booth were able to experience Crimson Desert's combat and open-world content. Additionally, the company held events for local media and partners to strengthen its regional network.