[gamescom 26] All of this is made of LEGO

[gamescom 26] 이거 전부 다 ‘레고’입니다

gamemeca • Kim Hyung Jong 게임메카 김형종 기자 2026.08.30 16:49 UTC+9

AI Summary

Lego set up a massive booth at Gamescom 2026, showcasing exciting crossovers like Pokémon, Mario, and One Piece. Visitors enjoyed hands-on demos featuring innovative smart play technology and iconic brick builds. The exhibition successfully highlighted the delightful fusion of gaming and Lego blocks.

Look, let's be honest, at first glance, Lego and video games might seem like an odd couple, but they have actually shared a rather cosy relationship for quite a while now. Massive franchises like Pokémon and Mario have all passed through the plastic brick treatment at least once. We have also seen plenty of titles built around Lego, with the DC and Marvel superhero outings standing out as prime examples. That signature cheeky humour manages to brighten up what could otherwise be rather dark source material, all while actually sticking faithfully to the plot, which is precisely why fans adore them.

The Lego Group rolled out a massive booth right in the middle of Hall 9 at Gamescom 2026. Visitors could check out the fusion of gaming and Lego across various displays featuring Lego Batman, Pokémon, Mario, and One Piece. On top of that, they showed off a brand-new style of toy powered by sensors embedded inside Pokémon figures, instantly catching everyone's eye. I took a cheeky stroll over to check out the scene.

▲ The Lego booth spotted from a distance (Image courtesy: Gamemeca)

▲ A Charizard Lego statue welcomes gamers (Image courtesy: Gamemeca)

▲ The Lego Pokémon experience zone (Image courtesy: Gamemeca)

▲ You can check out various Pokémon Lego products (Image courtesy: Gamemeca)

▲ Introducing the new smart play technology (Image courtesy: Gamemeca)

▲ Sensors are embedded inside the Pokémon body to be recognised (Image courtesy: Gamemeca)

▲ Virtual battles, leveling up, and feeding are all possible (Image courtesy: Gamemeca)

▲ Gamers can try out the demo themselves (Image courtesy: Gamemeca)

▲ Stepping out of the Pokémon zone (Image courtesy: Gamemeca)

▲ The Lego Batman section comes into view (Image courtesy: Gamemeca)

▲ Game demos are also available to play (Image courtesy: Gamemeca)

▲ The Lego Mario exhibition hall (Image courtesy: Gamemeca)

▲ Greeted by a giant Lego Mario and (Image courtesy: Gamemeca)

▲ Various products are on display (Image courtesy: Gamemeca)

▲ Lego Minecraft (Image courtesy: Gamemeca)

▲ Cute Lego builds accompanied by (Image courtesy: Gamemeca)

▲ A hands-on demo zone (Image courtesy: Gamemeca)

▲ Lego One Piece, featuring live-action-style Luffy to welcome you (Image courtesy: Gamemeca)

▲ Iconic scenes from the early episodes recreated in Lego (Image courtesy: Gamemeca)

▲ You can even try building Lego yourself (Image courtesy: Gamemeca)

▲ I made Chopper's hat (Image courtesy: Gamemeca)

▲ The Gamescom Lego booth packed with various experiences (Image courtesy: Gamemeca)

레고와 게임, 처음 들어보면 둘은 서로 연관이 없어 보이지만, 사실 오랫동안 깊은 관계를 맺어왔다. 포켓몬, 마리오 등 유명 프랜차이즈는 모두 최소 한 번은 레고의 손을 거쳐 상품이 나왔다. 또 레고를 활용한 게임도 여럿 있는데, 그 중 DC와 마블 슈퍼 히어로들이 등장하는 타이틀이 대표적이다. 특유의 유쾌함이 사뭇 어두워질 수 있는 작품과 만나 경쾌한 게임성을 이루고, 그러면서도 스토리는 충실하게 쫓는 점이 인기를 얻었다.

레고 그룹은 게임스컴 2026에서 9홀 중앙에 거대한 부스를 열었다. 이곳에서 게임과 레고의 결합, 레고 배트맨, 포켓몬, 마리오, 원피스 등을 감상할 수 있었다. 또 포켓몬 몸에 심어 작동하는 새로운 방식의 장난감 역시 선보여 관람객들의 이목을 끌었다. 그 현장을 찾아가봤다.