Kakao Games announced on August 3 that it will showcase Digital Out-of-Home (DOOH) advertisements for the MMORPG 'World of Dokkaebi', currently under development by Supercat, in major bustling areas of Seoul.

The campaign was designed to effectively convey the distinct Korean worldview and dot graphics of World of Dokkaebi to the public. It utilizes the compositional characteristics of traditional Buddhist painting (Taenghwa). With the central figure Mongryeon surrounded by various entities arranged in hierarchical layers, the composition three-dimensionally expresses the coexistence of characters within a single world.

The vibrant production of digital outdoor advertising has also been applied. Subtle dynamic effects were added to the clouds, ghost fires, and main characters on the screen, giving the impression that a classic Taenghwa is coming to life and moving.

The advertisements will be unveiled on large digital outdoor media in major commercial districts of Seoul, such as Gangnam Station, Samsung Station, Coex, and Hongik University Station. In September, the exposure of the advertisements will be expanded to major bases nationwide.

World of Dokkaebi is an MMORPG being developed based on the Naver web novel and webtoon IP 'Myeolgwisudojeon'. It applies visuals that combine 2D dot characters and 3D backgrounds, simultaneously realizing retro sentiment and three-dimensional spatial depth. The quality was enhanced by collaborating with Redice Studio, the producer of Solo Leveling.

Kakao Games will reveal detailed service plans for World of Dokkaebi through an online showcase on September 8.