Gen.G Esports has rolled out its official campaign 'THE LIGHT BETWEEN US' on the 21st to celebrate qualifying for the 2026 League of Legends World Championship (Worlds), alongside revealing a collaborative uniform with its official apparel partner, Musinsa. The campaign slogan signifies the deep bond between Gen.G and the fans, who have grown stronger by trusting and enduring together. It captures the unwavering determination of the team and the fans to become each other's driving force and march toward the summit as one.

To let fans experience this campaign message firsthand, Gen.G hosted an interactive web event titled 'SHOW YOUR LIGHT' ahead of the uniform reveal. Whenever fans left cheering messages for the roster on the official event site, lights illuminated on the official cheering light stick, visually realizing the process of fan support coming together to form a single brilliance. Within just 30 minutes of the site going live, all 1,000 lights were switched on, through which the 2026 Worlds uniform and official pictorial were unveiled for the first time.

Revealed through the enthusiastic participation of the fans, the 2026 Worlds uniform collection reimagines Gen.G's core identity—the tiger and 'new gold'—to match the prestigious stature of the Worlds stage. Featuring a sharper gold hue embodying assertive energy through its silhouette, the collection consists of a premium satin jersey with a subtle sheen and a street-mood coach jacket versatile enough for daily wear, elevating both craftsmanship and collectibility. The collection launches in two distinct items: the 2026 Worlds official player jersey and the 2026 Worlds official player jacket.

An official from Gen.G noted that this Worlds campaign is a project capturing the solid connection with the fans who have trusted and stayed alongside the team, adding that Gen.G will leverage this fan support as fuel to deliver top-tier performances on the 2026 Worlds stage.

Uniform sales will kick off with a pre-sale for Gen.G membership 'Tiger Nation' subscribers via the b.stage platform, followed by sequential rollouts on the official online store 'Gen.G Shop', the fashion platform Musinsa online store, and the Gen.G offline flagship space 'GGX'. Detailed information regarding sales schedules and purchase perks will be revealed through Gen.G's official channels on the 23rd.