Over at the Honkai Impact 3rd booth, visitors hunted down treasures and collectibles by following a trail of clues, while the Genshin Impact setup brought the adventurous guild commissions of the game straight into reality to pull fans deeper into the lore. The Tears of Themis zone saw a steady stream of messages penned for the four male leads, and Honkai: Star Rail had participants buzzing with energy as they took on missions while roleplaying as trainee reporters for the Pom-Pom Times.

Meanwhile, the Zenless Zone Zero area treated players to a special interactive moment where they could waltz with Remiel, drawing a brilliant response from the crowd. Stage events, special performances, and fan-art exhibitions kept everyone connected, with the cosplay parade bringing together meticulously crafted characters and enthusiastic onlookers to cap off the festivities in style.

Partner brands also turned up to flesh out the festivities. Google Play set up shop in Hall 8 with limited-edition photo cards and interactive prize draws for gaming fans. Galaxy Store occupied Hall 7 to run hands-on zones for the Galaxy Z Fold 8 Ultra and Fold 8, letting visitors test out games on those gorgeous large screens alongside a random coupon giveaway. Monster Energy parked themselves in the back plaza to run on-site activations for adult visitors.

Looking ahead, HoYoverse intends to keep finding ways for fans to share their passion and forge fresh memories. In November, the publisher will make its return to G-STAR 2026 in Busan after a four-year absence, bringing a diverse lineup that includes Zenless Zone Zero, Honkai: Nexus Anima, and Petit Planet to keep the connection with the local community alive.