The Jeonnam Information & Culture Industry Promotion Agency is set to participate in gamescom asia x Thailand Game Show 2026, which will be held from October 29 to November 1 at the Queen Sirikit National Convention Centre in Bangkok, Thailand. Through this event, the agency plans to support game companies in the Jeonnam region in expanding into overseas markets and scaling up their global business. The Thailand Game Show is a premier gaming exhibition in Southeast Asia featuring global game companies and industry insiders, offering game content exhibitions and demos alongside business programs involving developers, publishers, and investors.

During the event, the agency plans to operate export consultation sessions to help Jeonnam game companies forge overseas sales channels, coupled with a B2C joint pavilion targeting local users. Through these activities, the agency aims to broaden overseas business opportunities and reinforce the global competitiveness of regional game content. Director Lee In-yong stated, "Participating in this Thailand Game Show will serve as a crucial milestone for Jeonnam game companies to directly gauge local user reactions and uncover tangible cooperation opportunities with overseas publishers."

The agency plans to drive pre-event business matching with local publishers and buyers, taking into account the unique content characteristics and overseas expansion demands of each participating company. On-site, tailored 1-on-1 export consultations will be supported to explore business partnership opportunities across various sectors such as game publishing, overseas distribution, and licensing. Even after the consultations conclude, the agency intends to foster follow-up discussions and track key performance metrics to secure concrete results in overseas market penetration.

Beyond a simple game exhibition, the joint pavilion will focus on verifying marketability centered around local users, linked with soft launching. Participating companies plan to run game demos and trial programs for local visitors, while surveying play satisfaction, intent to replay, and content preferences.

By gathering feedback on game controls, difficulty, graphics, and characters, the agency intends to understand the traits and requirements of local users, and leverage this data to improve content and establish localization strategies for future entry into Thailand and other Southeast Asian markets. Director Lee In-yong added, "We will continue to provide market-driven, customized support to strengthen the global competitiveness of regional game companies and expand their overseas sales channels."