SOOP and Com2uS Holdings have signed a Memorandum of Understanding (MOU) for game development and content collaboration utilizing streamer IP. Held on the 29th at the FreecUp Studio in Daechi-dong, Gangnam-gu, Seoul, this agreement aims to combine the expertise held by both companies to expand the utilization scope of streamer IP and explore new cooperative opportunities.

The core of this agreement is to integrate the personalities and content of streamers active on SOOP as key elements of games. The plan is to connect the characteristics of streamers formed through broadcasting to game development and sales to discover new monetization models. In addition to game development, the two companies plan to continue cooperation in the fields of joint content planning and marketing. In particular, they decided to pursue the release of games targeting the global market and jointly explore marketing measures for overseas users.

In this cooperation, SOOP will provide streamer IP and live streaming platform operation capabilities, while Com2uS Holdings will utilize its game development and publishing capabilities. Based on their respective expertise, the two companies also plan to review ways to link games and live streaming content together.

Hong Ki-seok, Head of SOOP Social Streamer Business Division, stated, "This agreement will serve as an occasion to broaden the utilization possibilities of streamer IP into the game field," adding, "Through cooperation with Com2uS Holdings, the division will strive to provide new content experiences to both streamers and users." Son Kyung-hyun, Head of Com2uS Holdings Division, added, "This business agreement will serve as an opportunity to combine the capabilities of both companies to enhance market competitiveness in the FMV game business, and we will present differentiated FMV games where streaming platforms and interactive content organically converge to create new growth opportunities in the global market."