In observance of 'World Suicide Prevention Day' on the 10th, SOOP is partnering with the 'Korea Foundation for Suicide Prevention' to launch a campaign aimed at fostering a culture that cherishes life.

SOOP has been collaborating with the Korea Foundation for Suicide Prevention since 2023. Through initiatives like 'Add a Person' in 2023 and the 2024 'Life Respect Campaign,' SOOP has leveraged its live streaming platform to raise awareness about the value of life and promote social recognition.

This year's campaign is designed to raise public awareness regarding the 'Act on the Prevention of Suicide and the Creation of a Culture of Respect for Life' and to encourage participation in suicide prevention education. Through the campaign, SOOP will introduce the target audience, key programs, and participation methods for suicide prevention education, ensuring that users across the platform can easily understand and engage with these resources.

Meanwhile, SOOP has been actively running various campaigns to create a healthy live streaming environment. From an election guidance and misinformation prevention campaign in May, to summer outdoor broadcast safety in June, and a campaign to eradicate illegal activities in August, SOOP is committed to fostering a responsible platform culture.

The platform currently operates a streamer education page that provides resources and videos regarding platform operation policies, prevention of illegal acts, and the curbing of gambling-related activities.

Kim Young-soo, Team Leader of the User Policy Operations Team at SOOP, stated, "We hope this campaign serves as a catalyst for spreading a culture of life respect online," adding, "We will continue to build a healthy and sound online culture through diverse future initiatives."

Further details regarding the 'Life Respect Culture Expansion Campaign' hosted by SOOP and the Korea Foundation for Suicide Prevention can be found at the 'SOOP Communication Center'.