SOOP has inked a 'Memorandum of Understanding (MOU) for the revitalization of the innovative digital creator economy and the advancement of the cultural industry' with the Federal Ministry of Arts, Culture and the Creative Economy of Nigeria.

SOOP stated that this partnership is designed to ignite the local digital creator ecosystem in Nigeria and broaden the horizons of the creative economy. Both parties intend to kick things off by expanding the SOOP platform into Nigeria, aiming to foster creator ecosystems, bolster cultural industry competitiveness, and engage in collaborative branding and cultural exchange.

Under the terms of this agreement, both sides will establish a content distribution hub and a foundation for user engagement by officially launching the SOOP platform locally. SOOP aims to boost the participation of Nigerian creators and refine the monetization models within the platform, ensuring that creative endeavors can be sustained with stability.

The two parties are set to operate educational programs to scout and nurture talent, while also providing equipment and studio space to support content production for new creators. Leveraging this, they plan to co-produce content spanning music, video, web series, and live streaming, thereby widening the scope for collaboration between creators from both nations.

To achieve this, the Nigerian Ministry of Arts, Culture and the Creative Economy will facilitate the localization process through policy alignment, improvements to payment and data environments, and administrative support. Meanwhile, SOOP plans to establish a creator support system by devising content incubation structures and operational strategies for studio usage within the platform.