Nexon has signed a strategic memorandum of understanding (MOU) with Naver to combine content and platforms through data collaboration.

Through this MOU, the two companies aim to combine their respective strengths in content and platforms. Based on collaboration utilizing their vast data, they plan to build a new ecosystem where users' daily lives and gaming are organically connected.

The collaboration will proceed in stages. First, Nexon and Naver will strengthen the connection of user accounts and payment data to build an integrated user database. Following this, depending on review and consultation between the two companies, it is expected that personalized game content will be displayed on the Naver main page, Naver's game-related content will be linked with Nexon games, and game play and payments within the Naver platform will become possible.

Various joint content operation plans, such as strategic IP collaboration linked with Naver's streaming platform 'Chzzk', are also under review and planned for implementation.

Nexon Korea CEO Kang Dae-hyun stated, "Through this MOU, we expect to provide differentiated services and user experiences based on richer data," adding, "We will work closely with Naver so that games can become a more natural part of users' daily lives through advanced services."

Naver CEO Choi Soo-yeon said, "Naver is striving to provide new service experiences by strengthening partnerships in the gaming sector, following our work in OTT and mobility," and added, "We will actively cooperate so that both companies can expand and advance our platform and content ecosystems in more diverse areas, both online and offline."