Google Play, Naver Webtoon, and the Korea Creative Content Agency (KOCCA) announced the 3rd phase of their 'Global Webtoon Games' initiative at G-Star 2025, held at BEXCO in Busan.

The Global Webtoon Games initiative has been running since 2022 to support small and medium-sized Korean game developers in creating games based on Naver Webtoon IP.

The key feature of the 3rd phase, which will run for two years starting in 2026, is the expansion of support from mobile to include PC platforms. Google Play will provide support for overseas marketing and store featuring, while Naver Webtoon will provide royalty-free use of its IP and handle domestic marketing. The Korea Creative Content Agency will collaborate with 12 regional Global Game Centers to discover local small and medium-sized developers, provide development grants, and offer post-launch promotional support.

Paula Wang, Managing Director of Asia Pacific Partnerships at Google Play, stated, "It is a pleasure to showcase at G-Star the success that happens when powerful K-Webtoon IP meets the excellent development capabilities of local small and medium-sized developers. Through the 3rd phase, which expands support to PC platforms, we will further strengthen our partnership among the three companies to ensure more developers can present games loved by global users through Google Play."

Nam Kyung-bo, Head of IP Business at Naver Webtoon, said, "We are once again proving the infinite scalability of Webtoon IP through the genre of gaming. We expect that the games created through the Global Webtoon Games project will provide new fun to both original webtoon fans and global gamers, and we will actively cooperate in the 3rd phase, which is expanding to PC."

Yoo Hyun-seok, Acting President of the Korea Creative Content Agency, stated, "KOCCA continues to cooperate with excellent partners like Google and Naver Webtoon so that potential small and medium-sized game developers across the country, including those in regional areas, can fully demonstrate their capabilities. Following the achievements of the 2nd phase revealed at this G-Star, we will spare no support so that the global success story of K-Games can continue through the 3rd phase, which will be even more powerful with the expansion of platforms."

Further details will be announced on the official Korea Creative Content Agency website.