KeSPA has officially inked a sponsorship deal with Hanwha Life to support the esports national team heading to the 2026 Aichi-Nagoya Asian Games. The ceremony took place on the 6th at the KeSPA headquarters, attended by KeSPA Chairman Kim Young-man and Hanwha Life Vice President Eom Sung-min. Hanwha Life joins as the exclusive financial partner for the South Korean national team, with the contract running until the end of this year.

Through this partnership, both parties plan to roll out various online and offline programs designed to bring fans closer to the 50-odd athletes competing across nine medal events. KeSPA aims to keep the momentum high by sharing the team's journey to the Aichi-Nagoya Asian Games with supporters. Meanwhile, Hanwha Life is set to title-sponsor the preliminary matches ahead of the finals, contributing to the team's performance enhancement.

Hanwha Life is also leveraging its own mobile application to host interactive events, hoping to foster a deeper connection with the fanbase. Hanwha Life Vice President Eom Sung-min noted, "We have long used esports as a bridge to engage with future generations and push the industry into the mainstream. By backing the national team for these Asian Games, we intend to boost our brand recognition among global fans and solidify our standing as a top-tier international financial institution."

KeSPA Chairman Kim Young-man stated, "Partnering with a firm that genuinely cares about esports like Hanwha Life is a significant milestone, as it provides our national team with a trusted, exclusive financial backer for their Asian Games campaign." Kim added, "We are committed to providing the best possible support, including upgrading domestic training facilities and establishing a base camp on-site, so our athletes can focus entirely on their performance." The association plans to further strengthen its support for the national team through these initiatives.