Tencent is expanding its cooperation with the Korean gaming ecosystem across the board. The company has signed a strategic MOU with the Game Culture Foundation and continues to strengthen its existing collaboration with the Korea Creative Content Agency.

On the 19th, Tencent and the Game Culture Foundation signed a strategic MOU to foster a sustainable global gaming ecosystem and promote the cultural and social value of games. The signing ceremony was attended by Danny Marti, General Manager of Public Affairs and Global Policy at Tencent, and Yoo Byung-han, Chairman of the Game Culture Foundation, to discuss the direction of cooperation and future plans. The two sides plan to continue long-term cooperation for the creation of a healthy game culture and the development of the global game ecosystem, starting with this agreement. This includes the joint hosting of global game policy and culture symposiums, and the promotion of joint projects to raise awareness of the cultural and social influence of games and support industry growth.

Marti stated, "It is deeply meaningful to share these discussions on the cultural and social value of games and contribute to the long-term growth of the global gaming ecosystem." He added, "Tencent will continue to act as a trusted partner in supporting the Korean game industry and ecosystem." Chairman Yoo Byung-han remarked, "Games have the power to connect people across different cultures beyond borders," and emphasized, "The Game Culture Foundation will develop a healthy and responsible game culture through close cooperation with industry partners like Tencent." He further added, "We plan to solidify our joint commitment to ensure the game ecosystem grows in a way that benefits creators, players, and local communities alike."

In addition to its cooperation with the Game Culture Foundation, Tencent continues to work with the Korea Creative Content Agency to foster the growth of the domestic game industry and nurture next-generation game talent. As part of this effort, the 'Next Level, Tencent Talks' seminar, co-organized with the Korea Creative Content Agency's Game Talent Institute, was successfully concluded on the 18th. The Game Talent Institute is a specialized educational institution located in Pangyo that focuses on cultivating practical skills for students to build careers in the game industry. This seminar was held for the second consecutive year, drawing significant attention from the industry.

During the seminar, Tencent experts shared insights, and talk sessions and Q&A sessions were held to help students at the Game Talent Institute gain practical insights into global game development, career paths, and the latest industry trends. Speakers included Lee Jung-ho, Senior Game Analysis Insights Manager at Tencent’s Game Research Center, and Choi Da-yeon, Business Development Manager for Tencent Cloud Korea and Global Business Planning Division.

They delved into creative strategies across the entire game development lifecycle and AI-based technologies introduced in game production, receiving a great response from attendees. In particular, the latest AI technology cases applied to game development, such as Tencent's Hunyuan 3D generation engine, were introduced. Participants examined the changes in the creative environment brought about by AI and confirmed the potential for game developers to use technology to build more powerful narratives and enrich player experiences. In addition, students had the opportunity to explore their career paths in detail through introductions to the development processes and job roles at global game studios.

Tencent is taking the lead in nurturing next-generation game talent based on solid cooperative relationships with major domestic industry partners such as the Game Culture Foundation and the Korea Creative Content Agency. The company plans to further expand its cooperation with the domestic game industry ecosystem.