GTA 6, widely considered the most anticipated title of 2026, has already recorded significant revenue from pre-orders alone.

According to a report from market research firm Newzoo, GTA 6 has generated $260 million (approximately 385 billion KRW) in revenue across PS5 and Xbox Series X/S platforms within about three weeks of opening pre-orders on June 25th. This figure is based on global launch week performance estimates derived from $180 million in digital pre-orders across the US and five major European countries during the final week of June.

Newzoo projects that in the first week following its November 19th release, GTA 6 could generate between $3.25 billion (approximately 4.815 trillion KRW) and $5.25 billion (approximately 7.778 trillion KRW) in revenue. Specifically, the firm expects roughly $4 billion in launch week revenue, which, when combined with existing pre-order totals, is expected to push the overall figure past $5 billion. This scale is more than five times higher than the revenue generated by its predecessor, GTA 5, during its launch in October 2013.

Meanwhile, the developer Rockstar Games and publisher Take-Two Interactive have yet to begin full-scale promotional activities. Aside from the second trailer, there have been no additional videos or major advertising campaigns, with the companies limiting their efforts to releasing a few new images on the official website.