[BIC 26] Steam collaboration effect, online festival exposure surges
[BIC 26] 스팀 컬래버 효과, 온라인 페스티벌 노출 수 급증
2026.09.01 18:08 UTC+9
AI Summary
BIC 2026 successfully wrapped up its 3-week online run. Steam collaboration drove massive traffic and download spikes. Offline attendance also broke records with over 42,000 visitors.

Busan Metropolitan City, Busan IT Industry Promotion Agency, and the Busan Indie Connect Festival Organization Committee (hereinafter referred to as the BIC Organization Committee) have wrapped up the online festival of the Busan Indie Connect Festival 2026 (hereinafter BIC 2026), which ran for three weeks from August 7 to 28.
Now in its 12th year, BIC 2026 received 856 submissions from 57 countries, with 332 titles from 42 countries selected through rigorous screening for hybrid online and offline exhibition.
Accessibility was significantly boosted by establishing diversified online channels, including the official BIC website, the BIC 2026 Steam sale page, and the BIC 2026 x Stove collaboration page.
Total game downloads tallied during the online festival hit approximately 17,000, marking a solid 36.3% increase compared to the previous year. Total game views also rose by 14.1% to roughly 120,000.
The synergy with Steam was particularly remarkable. As the BIC 2026 Steam sale page secured a spot on the main banner, event impressions skyrocketed by a staggering 260.7% year-over-year to break past 8.01 million compared to last year's 2.22 million. Page views also surged by 665.3% to about 110,000 compared to roughly 14,000 previously.
The three-day offline festival also shattered previous records, drawing 42,249 visitors—a roughly 10.4% increase from last year—to mark the highest attendance in the event's history.
To celebrate the conclusion of the online festival, the BIC Organization Committee hosted an 'Online After Party' on the official integrated Discord channel. The festivities featured onsite sketch photo reviews, behind-the-scenes developer talks, award acceptance speeches, and interactive game trivia events.
Ju Seong-pil, chairperson of the BIC Organization Committee, shared thoughts on the matter: "We are incredibly grateful to have achieved stellar global milestones through Steam this year, spreading the word about BIC to players worldwide. We will continue to expand avenues where developers and players can closely communicate using diverse channels. Backed by the 'indie spirit' that fears no failure, we invite your continued interest and anticipation for next year's event as we press on with new challenges for the global indie ecosystem."

부산광역시, 부산정보산업진흥원, 부산인디커넥트페스티벌조직위원회(이하 BIC 조직위)는 8월 7일부터 28일까지 3주간 열린 부산인디커넥트페스티벌 2026(BIC Festival 2026, 이하 BIC 2026) 온라인 페스티벌을 종료했다.
올해로 12회를 맞이한 BIC 2026에는 57개국에서 856개 작품이 출품됐고, 심사를 거쳐 42개국 332개 작품을 온·오프라인으로 전시했다.
BIC 공식 홈페이지를 비롯해 BIC 2026 스팀 세일 페이지, BIC 2026 x 스토브 컬래버레이션 페이지 등 다각화된 온라인 채널을 구축해 접근성을 크게 높였다.
온라인 페스티벌 기간 동안 집계된 총 게임 다운로드 수는 1만 7,000여 건으로 전년 대비 36.3% 증가했다. 전체 게임 뷰 수도 약 12만 회로 14.1% 상승했다.
스팀과의 연계 성과가 두드러졌다. BIC 2026 스팀 세일 페이지가 메인 배너에 노출되면서 이벤트 노출 수는 전년(222만 회) 대비 무려 260.7% 늘어난 약 801만 회를 돌파했다. 페이지 열람 횟수도 전년(1만 4천 여 회) 대비 665.3% 증가한 약 11만 회를 기록했다.
3일간 개최된 오프라인 페스티벌 역시 전년 대비 약 10.4% 증가한 4만 2,249명의 관람객을 모으며 역대 최다 방문자 수 기록을 경신했다.
BIC 조직위는 온라인 페스티벌 마무리를 기념해 공식 통합 디스코드 채널에서 '온라인 애프터파티'를 개최했다. 현장 스케치 사진 리뷰, 개발 비하인드 토크, 수상 소감 공유, 게임 퀴즈 이벤트 등을 진행했다.
주성필 BIC 조직위원장은 "올해는 스팀을 통해 뛰어난 글로벌 성과를 거두며 전 세계 유저들에게 BIC를 널리 알릴 수 있어 매우 감사하다"라며, "앞으로도 다방면의 채널을 활용해 개발자와 유저가 긴밀히 소통하는 자리를 꾸준히 넓혀가겠다. 실패를 두려워하지 않는 '인디 스피릿'을 바탕으로 글로벌 인디 생태계를 위한 도전을 이어갈 내년 행사에도 많은 관심과 기대 부탁드린다"고 전했다.
This news was translated by AI.
Let's not lose our initial resolve. Meticulously, one by one. risell@gamemeca.com
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