Look, let us be honest—NEXON Games is teaming up with the Korea Tourism Organization to weave genuine South Korean natural and cultural heritage straight into the upcoming Joseon-era fantasy action adventure, Woochi the Wayfarer. The two organizations officially shook hands on an MOU back on the 11th to back the development of Woochi the Wayfarer, with talks of tourism promotion and marketing tie-ins waiting in the wings for launch day.

Through this partnership, the Korea Tourism Organization has handed over roughly 70,000 images and around 1,000 video assets capturing various corners of South Korean nature and cultural heritage. This treasure trove includes high-res shots and drone footage, particularly featuring historical sites and uniquely local topography and landscapes from multiple angles that are notoriously tricky for private entities to secure on their own.

NEXON Games plans to mix these assets provided by the Korea Tourism Organization with their own location-scouting data to craft the game's backdrops and graphical resources. The goal, as the developer puts it, is to bring to life the distinct Joseon fantasy world of Woochi the Wayfarer by reinterpreting real South Korean scenery through a healthy dose of game-like imagination.

Woochi the Wayfarer is a single-player action adventure currently being cooked up by Lorevolt Studio within NEXON Games. Drawing inspiration from the classic South Korean tale The Tale of Jeon Woo-chi, the game spins an original yarn following the Taoist wizard Jeon Woo-chi as he throws mystical spells around and squares off against rampaging yokai.

Kang In-soo, Head of Management General Division at NEXON Games, noted that this collaboration carries deep significance in putting the Korea Tourism Organization's rich dataset straight into game development, adding that the studio will push the fidelity of the game's local backdrops even further. Meanwhile, Kim Young-mi, Head of Tourism AI Innovation Division at the Korea Tourism Organization, pointed out that games act as powerfully influential content for naturally conveying South Korea's charm to global users, expressing hope that the gorgeous landscapes rendered in Woochi the Wayfarer will naturally entice players to visit South Korea.

NEXON Games and the Korea Tourism Organization plan to review further joint ventures like tourism promotion and marketing down the road as Woochi the Wayfarer nears launch, keeping the conversation going on ways to broadcast South Korea's beauty both in South Korea and abroad.