Brand developer Ignis announced on the 30th that its beverage brand CLOOB is launching a limited edition energy drink 'Super Focus' in collaboration with the anime 'Cyberpunk: Edgerunners'. The CLOOB Super Focus 'Cyberpunk: Edgerunners' limited collaboration edition will go on sale starting October 1 at CU convenience stores nationwide and the official CLOOB online mall.

Through this partnership, CLOOB is executing its third global IP collaboration, targeting subculture fandoms. CLOOB has reeled off consecutive successes since last year by collaborating with globally popular IPs such as 'Evangelion' and 'Attack on Titan'. This 'Cyberpunk: Edgerunners' partnership focuses on fusing the work's unique universe and striking visuals into 'Super Focus' to jointly highlight the charms of both the product and the IP.

'Cyberpunk: Edgerunners' is an animated series broadcast through Netflix, created in collaboration by CD Projekt Red—the developer of video games 'The Witcher' and 'Cyberpunk 2077'—and the Japanese studio Trigger. The second installment, 'Cyberpunk: Edgerunners 2', is scheduled to premiere on October 20.

'Super Focus' is an energy drink. It contains CLOOB's proprietary recipe blending 200mg of caffeine per can with taurine and theanine, applying a '3 Zero' design free of saturated fat, cholesterol, and trans fat. The limited edition is designed to stimulate fans' desire for collection by embodying the neon colors and futuristic vibe of 'Cyberpunk: Edgerunners' on the packaging. The lineup comes in three flavors: 'Original', which captures the refreshing taste inherent to energy drinks; 'Ultra Violet', featuring a refreshing citrus flavor; and 'Neon Twist', harmonizing lime and strawberry aromas.

To commemorate this collaboration, various promotions will run at CU convenience stores for a month starting October 1. Customers who purchase buy-one-get-one event products three times and enter through the 'Pocket CU' app will be entered into a draw to win prizes: 1st place limited collaboration tumbler (200 people), 2nd place premium desk mat featuring illustrations of David and Lucy (300 people), and 3rd place character metal keyring (500 people).

Exclusive benefits are prepared at the official CLOOB online mall from October 1 to October 11. An 'Online Exclusive Goods Drop Event' will take place where all purchasers are entered into a draw to win an official mall-exclusive '3D Acrylic Stand', alongside a 'Top Buyer Event' where the top 3 purchasers by cumulative purchase amount will receive a set of all 3 types of goods: an acrylic stand, desk mat, and metal keyring.