SOOP has officially published its fifth ESG report.

On the 1st, SOOP released an official report detailing the Environmental, Social, and Governance (ESG) strategies and performance outcomes pursued throughout 2024.

The year 2024 marks the company's first year as a global platform following its rebranding from AfreecaTV. The report outlines platform strategies tailored to diverse cultures and languages under the new brand, alongside efforts toward sustainable management.

In the environmental sector, SOOP spearheaded user-driven initiatives led by employees and streamers to raise ecological awareness. Activities included tree-planting volunteer work, eco-friendly donation commerce, and cleanup efforts at Namhansanseong, showcasing various attempts to embed environmental management into the company culture.

In terms of social contributions, the focus remained on community-linked content, including the '1% Sharing Movement' and youth scholarship campaigns. The company expanded its social value creation through the planning of streamer IP merchandise, donation-based commerce, life-respect campaigns, and support for arts and culture.

Regarding governance, the establishment of an Audit Committee has bolstered the independence and oversight functions of the Board of Directors. Discussions on sustainable management have become regularized through an ESG committee and working-level councils. Furthermore, the appointment of a female outside director has improved the diversity and balance of the board. The board consists of outside directors with diverse expertise, all operating under strict standards for sustainability and responsible management.

The 2024 ESG report for SOOP is available through the corporate website.