Startup studio Suncyan has inked a publishing deal with VTC Online, a major Vietnamese publisher, to bring its 2D mobile volleyball title, The Spike Cross, to the local market.

VTC Online operates as a gaming subsidiary under VTC, a state-owned broadcaster overseen by Vietnam's Ministry of Information and Communications. Through this partnership, The Spike Cross will secure a local license and is slated for an official launch in the second half of 2025. The collaboration will also integrate local PG systems for payments and roll out bespoke campaigns to attract the local player base.

The Spike Cross has seen impressive global traction, recently surpassing 130 million cumulative downloads. The game currently boasts 120,000 concurrent players, with daily active users (DAU) exceeding 700,000.

Suncyan is shifting its sights toward further global expansion following its entry into Vietnam. Building on the successful service rollout in Japan earlier this year, the studio intends to target North American and European markets where the infrastructure and player base for volleyball sports games are already well-established.

Suncyan CEO Kwon Oh-jun stated, "We are thrilled to bring The Spike Cross to a new market through our collaboration with VTC Online, the top publisher in Vietnam." Kwon Oh-jun added, "Given the strong download performance we have already seen across major Southeast Asian nations, we are confident that the game will find similar success in the Vietnamese market."