Krafton is set to host the 'Tasty Seongsu WWCD Chimaek Party' at 'PUBG Seongsu' in Seongsu-dong, Seoul, for five days from the 17th to the 21st.

The WWCD Chimaek Party takes its name from the iconic victory message in 'PUBG: BATTLEGROUNDS'. It is a marketing initiative designed to provide enjoyment to visitors in Seongsu based on the popular combination of chicken and beer.

This year's event is hosted by the Seongdong Cultural Foundation and organized by Krafton PUBG Seongsu alongside the Creative Seongsu Planning Committee. OB Beer’s Cass has also participated as a sponsor, running the 'Cass Chika-Chika' booth to highlight the chicken-and-beer pairing while hosting various gaming events.

Visitors can indulge in the F&B zone, which features local Seongsu eateries and brands. Participating vendors include yakitori specialist 'Natsuga', fried chicken joint 'Let's Eat Chicken', oven-baked chicken outlet 'Oven-e-Ppajin-Dak Seongsu', chicken banh mi spot 'Hoang Viet', and dessert cafe 'Zigzag Waffle', all serving up the perfect combination of chicken and beer.

Beyond the food, the schedule is packed: ▲DJ performances and an outdoor 'pocha' atmosphere ▲live broadcasts of the PUBG Weekly Series: Phase 2 esports matches ▲photo booth events (social media verification) ▲a lucky draw for purchase verifications (1st prize: 3.75g of gold) ▲and various interactive mini-games on site.

This marks the second year for this urban chimaek festival, which is open to the general public, not just die-hard PUBG fans. It is also tied into the broader 'Creative Seongsu' initiative, which encompasses programs related to investment, beauty, music, and art fairs.

For more information on the PUBG Seongsu WWCD Chimaek Party and the Creative Seongsu program, please visit the official Instagram.