NHN has secured a Silver Award in the Branding category at the IDEA (International Design Excellence Awards) 2025, one of the world's top three design honours.

The IDEA, hosted by the Industrial Designers Society of America (IDSA) since 1980, stands alongside Germany’s iF Design Award and the Red Dot Design Award as one of the most prestigious design accolades globally.

Back in August last year, NHN launched a massive rebranding project—the first of its kind since the group was established. The goal, according to NHN, was to tether their diverse business wings under a singular identity and translate their core philosophy into a unified visual language. By systematising everything from logos and colour palettes to visual architecture, NHN aimed to visually thread together its varied interests in fields like gaming, payments, and technology.

NHN insists that the heart of this endeavour is captured in the new corporate identity (CI). The company claims the new CI embodies NHN’s future path through multidimensional connectivity, utilising an achromatic palette that harmonises with any colour to emphasise simplicity and clarity.

NHN walked away with the Silver Award in the Branding category after impressing judges across a spectrum of evaluation metrics, including design innovation, user benefits, customer and brand value, social responsibility, and aesthetic appeal.

Furthermore, the NHN rebranding project also snagged a main prize in the Brand & Communication Design category at the Red Dot Design Award 2025, marking a successful double-tap on the world’s top three design awards.

An NHN official stated, "It is incredibly meaningful that the rebranding project, which encapsulates NHN’s new brand identity, has been recognised consecutively by these world-renowned design awards. We intend to consistently convey our brand value and continue engaging with the global market through our design and brand initiatives."