Nexon has officially signed a Memorandum of Understanding (MOU) with the National Institute of Korean Language to develop and promote content focused on the Korean language, utilizing their free block-coding platform, 'HelloMaple'.

In response to growing concerns over falling literacy rates and the rampant misuse of foreign loanwords, this partnership aims to create an environment where everyone can sharpen their language skills in a genuinely engaging way. The collaboration will see the birth of game-based learning content and a series of joint initiatives designed to foster a cleaner, more accessible linguistic culture.

Back in September, the two parties launched a new educational title on 'HelloMaple' dubbed 'Run! Korean Language Dash'. Nexon handled the production, targeting primary and middle schoolers, while the National Institute of Korean Language took charge of the heavy lifting—refining the loanwords and rigorously vetting the quiz questions.

The momentum continued on the 18th as they hosted a collaboration booth at Gyeongbokgung Palace’s Jibokjae, as part of the 2025 Hangeul Hanmadang event hosted by the Ministry of Culture, Sports and Tourism. Visitors were able to get hands-on with 'Run! Korean Language Dash', and the first 100 lucky souls walked away with exclusive HelloMaple swag.

Beyond the booth, Nexon is currently running a 'Proper Korean Usage Campaign' to celebrate the new content and the addition of a comments section. From Hangeul Day on October 9th through to October 26th, participants who drop a polite and thoughtful comment on the new content are in the running for some prizes.

Nexon General Director Shin Min-seok remarked, "It’s incredibly meaningful to provide kids with a way to learn proper Korean expressions that is both accessible and fun. We’re committed to continuing our push for educational value by blending play with learning."

A spokesperson for the National Institute of Korean Language added, "We hope this serves as a catalyst for children and adolescents to appreciate the value of our language in this digital age. We look forward to our ongoing collaboration to promote a clear and correct linguistic culture."