The Korea e-Sports Association (KeSPA) has announced that starting Monday, the 10th, it will begin an additional search for official partners for the South Korean Esports national team, set to compete in the 2026 Aichi-Nagoya Asian Games.

In July, the association conducted its inaugural partnership drive, successfully securing partners in media, wellness, and training support. Notably, it signed global broadcasting rights, establishing a foundation to expand the partnership's impact into overseas markets. Building on these achievements, the association has launched this additional call for partners to broaden the scope of cooperation and enhance synergies across various sectors.

This second round of recruitment maintains the existing core sectors while expanding to 10 distinct categories to accommodate the growing scale of the national team: ▲Finance ▲F&B ▲Airlines ▲Telecommunications ▲Pharmaceuticals (Healthcare) ▲Beauty (Living supplies) ▲Hospitality ▲Logistics ▲Mobility ▲Event management.

Companies selected as official partners will be granted rights including ▲Use of official Esports national team IP (emblems, likeness rights, etc.) ▲National team apparel advertising rights ▲Branding rights for official events such as launch ceremonies, evaluation matches, and media days ▲Digital and SNS-based marketing and CSR rights. Notably, as an organization with a joint marketing agreement with the Korean Sport & Olympic Committee, KeSPA allows partners to conduct advertising and campaigns during the Asian Games period—even amidst strict ambush marketing regulations—subject to prior approval from the association and the Korean Sport & Olympic Committee.

A KeSPA official stated, "Interest in the Esports national team partnership model is steadily increasing both domestically and internationally, and we have established a foundation for overseas expansion through global broadcasting rights. Based on these achievements, we plan to expand the scope of industrial cooperation and elevate our operational standards to ensure the 2026 Asian Games national team can prepare in an optimal environment."

Interested companies can apply from Monday, November 10th, until 2:00 PM on Friday, December 12th, by checking the official notice on the KeSPA website, filling out a letter of intent, and submitting it via email (biz@e-sports.or.kr). Further details are available on the association's official website and SNS channels.