European ad-tech firm Almedia is hosting a series of peripheral events in conjunction with the 'G-STAR 2025' game exhibition, which will be held at BEXCO in Busan from November 13 to 16.

Almedia has curated a trio of thematic gatherings: the 'Switch On Vibe Check' coffee chat lounge, the 'Switch On Insight Check' mini-seminar, and the 'Switch Off Night Check' networking party.

The events kick off with the 'Switch On Vibe Check' at the Hollys Coffee Busan Centum City branch on November 13 and 14. Co-hosted with global measurement and data analytics giant AppsFlyer, this lounge is designed to share business know-how and growth tips. Attendees who register and visit the venue will be provided with free coffee and refreshments.

On the evening of November 13, the opening day of G-STAR, the 'Switch Off Night Check' networking party will take place. Co-hosted by Almedia, AppsFlyer, Paymentwall, and Mintegral, this event brings together global industry professionals for networking and features a lucky draw with prizes including an iPhone 17.

Additionally, the 'Switch On Insight Check' mini-seminar will be held at the same Hollys location on November 14 from 2:00 PM to 3:30 PM. Industry experts from PubMatic, Paymentwall, and the gaming influencer 'Kim Sung-hoe's G-Sik Baek-gwa' will share strategies for success in the global market.

The speaker lineup includes Dan-ah Kim, Game Growth Manager at Almedia, alongside industry professionals such as Dae-hoon Kang and So-yeon Park from AppsFlyer, Soo-in Choi from PubMatic, Hyun-jung Kim from Paymentwall, and Kim Sung-hoe.

Dong-hoon Lee, Country Manager of Almedia Korea, stated, "G-STAR is a place where the global game industry converges to share visions," adding, "Almedia is thrilled to be there with our domestic and international partners."

Meanwhile, G-STAR attendees can find further details and register for the 'Switch On Vibe Check', 'Switch On Insight Check', and 'Switch Off Night Check' events via the official pre-registration page.