Netmarble is launching a large-scale outdoor advertising (OOH) campaign across major landmarks in ten countries ahead of the global release of its new open-world RPG, 'The Seven Deadly Sins: Origin'.

The campaign covers South Korea, the USA, Japan, the UK, France, Germany, Taiwan, Thailand, Indonesia, and Brazil. Domestically, it is being showcased in key hubs such as Gangnam, Gwanghwamun, Hongdae, Namdaemun, and Pangyo.

In the US, the company is displaying videos on premium digital billboards in New York’s Times Square and running large-scale advertisements at 'LA Live', a core commercial district in Los Angeles.

In Europe, large-scale advertisements are being unveiled in London’s Soho, a hub for entertainment; Berlin Central Station in Germany; and the 9th arrondissement, a center for fashion and culture in Paris, France.

For Asia and South America, the company selected the area around Ximending station in Taiwan, where it is also operating a 'The Seven Deadly Sins: Origin' wrapped bus. In Thailand, the game is being promoted throughout the Sukhumvit area. In Indonesia and Brazil, outdoor advertisements have been installed at major landmarks in each country.

This campaign was planned to announce the launch of 'The Seven Deadly Sins: Origin' and to reflect the game's multiverse worldview, with the concept that the game can be seen anywhere. Through this, the company plans to enhance global market awareness and raise expectations among fans worldwide.

'The Seven Deadly Sins: Origin' is an open-world RPG based on the popular manga 'The Seven Deadly Sins', which has recorded over 55 million copies in cumulative sales worldwide. Players can enjoy exploring the continent of Britannia, tag battles where heroes are swapped in crisis situations, powerful combo ultimates, and action that changes based on weapon and hero combinations. It also features multiplayer elements, such as forming parties with friends to explore the open world or challenging bosses.

The game will be released on PS5 and Steam on the 17th, and on all platforms, including mobile versions, on the 24th. Pre-registration is currently available on the official 'The Seven Deadly Sins: Origin' website, the Google Play Store, and the Apple App Store, where participants can receive benefits to help with early-game growth.