Krafton's 'PUBG: Battlegrounds' will participate in the global pop culture festival 'ComplexCon Hong Kong 2026', held at the AsiaWorld-Expo in Hong Kong from the 21st to the 22nd. Marking the game's 9th anniversary, this participation is conducted through a collaboration with the streetwear brand Thug Club, utilizing the game's IP.

At ComplexCon Hong Kong, PUBG: Battlegrounds is collaborating with Thug Club to showcase a project that reinterprets the PUBG IP into a stylish street aesthetic. Both companies are focusing on presenting an expanded brand experience beyond the game, revealing apparel and collaborative items that reflect the PUBG: Battlegrounds universe. ComplexCon Hong Kong is a global pop culture festival where fashion, music, gaming, and lifestyle converge, featuring various brands and creators.

An interactive booth in the shape of a colosseum will be set up at the venue. This booth is a space that brings the combat and competitive elements of PUBG: Battlegrounds to the offline world, allowing visitors to experience the brand directly through various participatory content. A reward program utilizing rewards earned through these experiences will also be operated to encourage visitor engagement.

Furthermore, PUBG: Battlegrounds will participate in the main stage program at ComplexCon Hong Kong, featuring collaborative performances with global artists. Artists who have previously collaborated with PUBG: Battlegrounds, such as producer and DJ RT, and beatboxers Wing and Hiss, will take the stage to present an event combined with music. This participation is part of a project to expand the PUBG IP beyond gaming content into various cultural domains and to broaden touchpoints with users worldwide.