NC and Roblox Korea announced on the 29th that they have signed a Memorandum of Understanding (MOU) to establish a collaborative marketing framework in the domestic market. Through this partnership, both companies aim to provide more diverse gaming experiences to local users, expand customer touchpoints, and create mutual synergy.

The agreement includes the planning and execution of joint online and offline marketing campaigns, the creation of co-branded content, and cross-promotion through both companies' official channels. This initiative is aimed at building a collaborative marketing framework within the Korean market.

Starting the same day, NC is offering benefits for three Roblox IPs at 'NC Family Zone (NCFZ)' PC bangs nationwide. The selected titles are '99Nights in the Forest', 'Dandy's World', and 'Steal a Brainrot'.

Users can access these three games at NCFZ PC bangs via the dedicated game launcher 'R-Boost' to enjoy various benefits. '99Nights in the Forest' provides a special item gift box, 'Steal a Brainrot' doubles in-game currency, and 'Dandy's World' grants a 15% Ichor acquisition boost. NC plans to continuously add more Roblox IPs to its PC bang benefits lineup.

Cho Young-jae, Head of NC's Marketing Center, stated that by forming a marketing partnership with the global immersive game and creation platform Roblox, they aim to offer Korean users a more diverse play experience and will continue to expand customer touchpoints and create mutual synergy through ongoing cooperation.

Richard Chae, Representative of Roblox Korea, said, "Through this marketing collaboration with NC, a leader in the Korean gaming industry, we will be able to dynamically promote Roblox's unique content," adding, "By combining the strengths of both companies, we will build an environment where Korean users can experience Roblox IPs with greater ease and immersion."