KeSPA officially announced on the 15th that they have secured a partnership with Google LLC, positioning Google Play as the official partner for South Korea's national e-sports squad.

Under this agreement, Google Play will provide comprehensive backing for the national team's activities leading up to the Asian Games. By leveraging the team's intellectual property, they aim to broaden fan engagement and bolster the standing of Korean e-sports on the global stage.

The two parties plan to produce collaborative ad content in line with the official national team schedule. Beyond that, they are preparing special perks for Google Play Points members, aiming to increase public interest and rally support for the national representatives.

Meanwhile, KeSPA has unveiled "See the Unseen / Our National Team" as the official slogan for this year’s squad. The association is pushing a campaign to raise awareness alongside a roster of partners, including Google Play, Disney+, Hanwha Life, Goal Studio, Logitech G, Sidiz, Photogray, Busan Metropolitan City, and Levion.