HoYoverse Successfully Holds Lecture on 'Genshin Impact Game UGC Ecosystem'
호요버스, 한양대서 '원신 게임 UGC 생태계' 강연 성료
2026.05.27 15:30 UTC+9

HoYoverse announced on the 27th that it successfully concluded a special lecture on 'Genshin Impact - Practical Cases of Building a Game UGC Ecosystem in the Serenitea Pot' at Hanyang University's College of Humanities. This lecture, held on the 26th as part of the curriculum for the Art & Technology track within the Department of Humanities Convergence Studies at Hanyang University, saw approximately 100 students participate. A representative from the global operations team for Genshin Impact's Serenitea Pot served as the lecturer, leading the talk and discussion.
The Serenitea Pot is the UGC system implemented within Genshin Impact. Through it, players can freely create and play stages across various genres, including management simulation, party games, PvP, and adventure. This system was built upon the continuous creative demands of users since Genshin Impact's launch, as well as experience gained from features like the housing system and content editor. HoYoverse is focusing on expanding the creative ecosystem by improving the editor tools and operating various support frameworks such as a creator center, tutorial content, community communication channels, a recommendation system, and an incentive program.

The lecture revealed the development process of Genshin Impact's UGC system, the Serenitea Pot platform, from its testing phase to its official launch. Practical experiences were shared regarding the ongoing enhancement directions for the editor tools, outstanding creative examples, and strategies for building a creator ecosystem. Specific details were also covered on the overall operation of the game's user-generated content ecosystem, including creator support and incentive schemes, content distribution structures, and monetization strategies.
A HoYoverse representative stated, "We are deeply honored that the Serenitea Pot can be introduced as a real-world case study of a game UGC ecosystem in a university educational setting." They added, "We will continue to share diverse experiences to foster discussions on content ecosystems where games, creation, and community converge, as a creator-centric platform."

호요버스는 27일, 한양대학교 인문관에서 ‘원신 - 별바다 세계의 게임 UGC 생태계 구축 실전 사례’ 특강을 성료했다고 밝혔다. 이번 특강은 지난 26일 한양대학교 인문대학 미래인문학융합학부 아트테크놀로지 트랙 교과과정의 하나로 기획되었으며, 약 100명의 학생이 참여한 가운데 ‘원신’ 별바다 세계 글로벌 운영팀 관계자가 강연자로 나서 강연과 토론을 이끌었다.
별바다 세계는 원신에 구현된 UGC 시스템이다. 유저는 별바다 세계를 통해 경영 시뮬레이션, 파티 게임, PvP, 어드벤처 등 다양한 장르의 스테이지를 자유롭게 만들고 플레이할 수 있다. 해당 시스템은 원신 출시 이후 지속된 이용자들의 창작 요구와 하우징 시스템, 콘텐츠 에디터 등을 통해 얻은 경험을 기반으로 구축됐다. 호요버스는 에디터 툴을 개선하며 창작자 센터, 튜토리얼 콘텐츠, 커뮤니티 소통 채널, 추천 시스템, 인센티브 프로그램 등 여러 지원 체계를 운영해 창작 생태계 확장에 주력한다.

강연에서는 ‘원신’ UGC 시스템인 별바다 세계 플랫폼이 테스트 단계부터 정식 출시까지 이르는 발전 과정이 공개됐다. 또한 에디터 툴의 지속적인 고도화 방향과 우수 창작 사례, 창작자 생태계 구축 방안 등 실무 경험이 공유됐다. 창작자 지원 및 인센티브 체계, 콘텐츠 유통 구조, 수익화 방안 등 게임 사용자 제작 콘텐츠 생태계 운영 전반에 대한 구체적인 내용도 다뤄졌다.
호요버스 관계자는 “별바다 세계가 대학 교육 현장에서 게임 UGC 생태계의 실제 사례로 소개될 수 있어 뜻깊게 생각한다”며 “앞으로도 창작자 중심 플랫폼으로서 게임과 창작, 커뮤니티가 결합된 콘텐츠 생태계에 대한 논의가 확장될 수 있도록 다양한 경험을 공유해 나가겠다”고 전했다.
This news was translated by AI.
Shin Jae Yeon, Reporter
I am dedicated to games and writing.viina@gamemeca.com
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