On June 26, the eSports organization Kiwoom DRX officially signed a Memorandum of Understanding (MOU) with IM Brand to broaden the horizons of eSports culture and the MCN industry. The signing ceremony was attended by Kiwoom DRX CEO Yang Sun-il, Kiwoom DRX ambassador Cootieu, and IM Brand CEO Sim Hyun-bo.

This partnership aims to combine Kiwoom DRX's established brand equity with the creator network at IM Brand to provide fans with a more diverse array of content and brand experiences.

IM Brand is a specialist MCN in the eSports, sports, and gaming sectors, focused on growing alongside its influential roster of creators and creating distinct brand value beyond simple management.

The two companies plan to conduct various marketing activities centered around 'Cootieu', who serves as both a Kiwoom DRX ambassador and an IM Brand creator. Cootieu, known for a deep affection for Kiwoom DRX, will be actively involved in producing team-based content and driving fan engagement.

This MOU is significant as it goes beyond simple content collaboration, with the eSports team and professional MCN working together to create new fan experiences and a global marketing model. Following the success of the '2026 LCK Team Roadshow DRX Homefront' held in Hanoi, Vietnam, in May, Kiwoom DRX plans to further refine its creator collaboration strategy for global markets, including Vietnam.

Kiwoom DRX CEO Yang Sun-il stated, "This MOU with IM Brand will be an important opportunity for Kiwoom DRX to get closer to our fans and expand our brand value in the global market. We will strive to showcase content and marketing activities that capture the unique charm of Kiwoom DRX together with various creators, including Cootieu."

IM Brand CEO Sim Hyun-bo said, "We look forward to various activities that can enhance brand value for both companies through this partnership with Kiwoom DRX. We will do our best to contribute to the expansion of the eSports and MCN industries together with our creators, including Kiwoom DRX ambassador Cootieu."

Cootieu shared, "I will continue to cheer for Kiwoom DRX to reach the top once again, and I will do my best as an ambassador to create diverse content together."

With this MOU, Kiwoom DRX plans to gradually expand the scope of cooperation with IM Brand, including content production, local fan communication, and global marketing campaigns.