NEXUS announced on the 8th that it is joining forces with the Dubai government and various institutions to aggressively target the global gaming, AI, and blockchain markets in the latter half of this year. Through its Dubai branch, 'NEXUS Hub', the company intends to foster local collaborations at major events like ChinaJoy and Gamescom, starting with the 'PLAY THE FUTURE' event co-hosted with the Dubai Multi Commodities Centre (DMCC) between July and August.

First, the 'PLAY THE FUTURE' conference, focusing on gaming, AI, and blockchain, is set to take place at the Uptown Tower in Dubai on the 16th, co-hosted by NEXUS and DMCC. During the event, NEXUS plans to dissect how the convergence of these three sectors will reshape Dubai's digital economy. Furthermore, following the recent acquisition of the app market ONE store, the company will unveil its platform strategy and ecosystem roadmap, which aims to span the entire spectrum from game development to distribution.

The newly launched DMCC Gaming Centre and the NEXUS acceleration programme are designed to scout game studios, facilitate onboarding, and provide support for Web3 and AI startups. A panel discussion will follow, featuring Kim Jae-young, the Head of NEXUS Hub, alongside DMCC officials and local experts in virtual asset and AI regulation. These participants will share their insights on building a digital economy and growth strategies for the gaming industry with Dubai as the primary hub.

Following this, the company will head to Shanghai for ChinaJoy, Asia's largest gaming show, from the 30th of July to August 2nd, to promote the ONE brand and lay the groundwork for expanding publishing reach across the Middle East and Asia. From August 26th, NEXUS will also be present at Gamescom in Cologne, Germany, where the acceleration programme will be showcased through a joint pavilion featuring a coalition of Dubai government agencies.

For context, the DMCC serves as the world's largest free trade zone, hosting over 26,000 companies, and acts as a pivotal economic entity in Dubai, home to more than 800 Web3 enterprises and over 150 gaming firms.