ONE Store has officially launched its 'One Play' service, an instant-play platform that allows users to run games immediately without downloading. The first title to be featured on this service is the popular RPG, Gladiator Raising. Through this service, users can enjoy various games directly within the ONE Store app without the need for separate app installations.

Gladiator Raising, introduced via One Play, is a popular RPG that has consistently ranked at the top of the WeChat mini-game revenue charts in China since its release and currently maintains a position in the top 10. The gameplay involves nurturing characters by acquiring equipment, offering diverse content such as extensive gear collection and strategic combinations.

The One Play service helps users explore and experience new games without the burden of app installation. Game developers can also secure new exposure and monetization channels beyond traditional download-based distribution models. In particular, by integrating ONE Store's login and payment systems, it supports a seamless experience from game execution to item purchase, enabling stable revenue generation.

Starting with Gladiator Raising, ONE Store plans to collaborate with Tencent, a leader in the global mini-game market, to sequentially introduce mini-games of various genres. Through this, the company aims to increase user retention time and create synergy with its existing app market business.