[Photo] Lost Ark X Musinsa Pop-up in Seongsu, where hip and cute coexist

[포토] 힙함과 귀여움이 공존하는 성수 로아X무신사 팝업

gamemeca Ⅰ Lee Woo Min 게임메카 이우민 기자 2026.07.24 16:42 UTC+9

AI Summary

Lost Ark has launched a trendy pop-up store in Seongsu in collaboration with Musinsa. Fans can explore exclusive fashion merch and hands-on DIY stations. The event runs now, offering adventurers a chance to grab limited-edition collectibles.

▲ Image of the Lost Ark Musinsa Pop-up Store (Image courtesy: Smilegate)

Lost Ark, well-known for its mastery of collaborations, has teamed up with fashion platform Musinsa to open a pop-up store in Seongsu starting on the 22nd. The venue has garnered significant attention not only for its merchandise combining the game's mascot 'Mokoko' with street fashion, but also for the opportunity to create custom DIY goods. As evidenced by the many adventurers who visited the venue early in the day, we captured the Lost Ark Musinsa pop-up store, where the 'hip' vibe of street fashion coexists with the cuteness of Mokoko.

▲ The Lost Ark pop-up at the Seongsu Musinsa Store (Image Source: Gamemeca)

▲ Mokoko, Nineveh, and Cony greet you at the entrance with maximum cuteness (Image Source: Gamemeca)

▲ Stepping inside the venue (Image Source: Gamemeca)

▲ Starting with the first photo zone that greets visitors (Image Source: Gamemeca)

▲ Eco-bags and T-shirts featuring adorable Mokoko designs are hard to miss (Image Source: Gamemeca)

▲ There were various interactive events on offer as well (Image Source: Gamemeca)

▲ Visitors can create their own keycap keyrings (Image Source: Gamemeca)

▲ Post to Instagram for a chance to win prizes. This lucky adventurer walked away with a Mokoko tumbler (Image Source: Gamemeca)

▲ The DIY zone located right across the way (Image Source: Gamemeca)

▲ Simply pick your preferred design (Image Source: Gamemeca)

▲ You can have your own T-shirts and eco-bags made on the spot (Image Source: Gamemeca)

▲ Examples of finished T-shirts on display (Image Source: Gamemeca)

▲ Lost Ark really has that momentum (tapping the upgrade button) (Image Source: Gamemeca)

▲ Did Nia pay a visit to this spot? (Image Source: Gamemeca)

▲ Even the pouches can be customised to your heart’s content (Image Source: Gamemeca)

▲ The goods zone is, naturally, unmissable (Image Source: Gamemeca)

▲ From collaboration-themed goods to desk mats featuring the new 'Souleater' class (Image Source: Gamemeca)

▲ Various figures designed to test the strength of your wallet (Image Source: Gamemeca)

▲ Pouches and card stickers (Image Source: Gamemeca)

▲ Adorable Mokoko plushies (Image Source: Gamemeca)

▲ You can find plenty of practical items for daily use (Image Source: Gamemeca)

▲ Hunting for photo spots scattered throughout the store is half the fun (Image Source: Gamemeca)

▲ Adventurers visiting the site can also grab a welcome package (Image Source: Gamemeca)

▲ Includes pin buttons, fans, and posters (Image Source: Gamemeca)

▲ There are also stickers featuring SD characters based on in-game classes (Image Source: Gamemeca)

▲ Plus, game coupons and collectible cards are tucked inside (Image Source: Gamemeca)

컬래버레이션 명가로 소문난 로스트아크가 이번엔 패션 플랫폼 무신사와 손을 잡고, 지난 22일부터 성수에서 팝업 스토어를 열었다. 현장에는 로스트아크 마스코트 캐릭터 '모코코'와 스트릿 패션을 결합한 굿즈뿐 아니라, 원하는 디자인의 DIY 굿즈를 만들 수 있다는 점에서 많은 관심을 받았다. 이를 증명하듯 이른 시간부터 많은 모험가가 행사장을 찾았는데, 스트릿 패션의 '힙'스러움과 모코코의 귀여움이 공존하는 로스트아크 무신사 팝업 스토어를 카메라에 담았다.