SOOP has signed a memorandum of understanding (MOU) with the Korea Win-Win Manufacturing Federation to help small and medium-sized manufacturers carve out online sales channels and sharpen their digital commerce edge. The signing ceremony was attended by SOOP Ad Commerce Business Division Head Yoon Seok-jae and Korea Win-Win Manufacturing Federation Chairman Han Kyung-hee. This alliance was cooked up to lend a hand to SMEs boasting brilliant products and manufacturing chops, yet struggling to secure consumer-facing promo and digital distribution networks.

SOOP plans to leverage its proprietary platform and content production muscle to back the planning, production, and operation of live commerce content showcasing federation member products. Meanwhile, the federation will scout for standout member companies and products tailor-made for live commerce while driving participation. Both organisations will also join forces to promote SME support policies and unearth cracking live commerce success stories.

Top-tier products from federation members will hit the market through SOOP's media commerce platform 'Soop Store' and live commerce broadcasts. Streamers will personally introduce the goods, chat with users in real time, and beam out features and usage tips through engaging content. Through this, small and medium-sized manufacturers traditionally anchored in offline or B2B markets are expected to pitch their brands to 2030 consumers on SOOP and scale up their B2C reach.

The two organisations plan to roll out products across food, daily necessities, beauty, and fashion sequentially, broadening participating companies and product lines step by step. The very first joint live commerce event runs from September 10 to September 17. Building on operational performance, both sides intend to steadily ramp up participating firms and product varieties, expanding digital commerce horizons for small and medium-sized manufacturers.

Korea Win-Win Manufacturing Federation Chairman Han Kyung-hee noted, "Local small and medium-sized manufacturers hold top-notch tech and product clout, but are relatively short on content and online sales channels to effectively pitch their value and uniqueness to consumers. Through this partnership, we will actively dig out competitive member firms and products, building tangible sales wins and live commerce success stories alongside SOOP to help more small and medium-sized manufacturers forge fresh digital pathways." SOOP Ad Commerce Business Division Head Yoon Seok-jae added, "We will actively back small and medium-sized manufacturers equipped with quality goods and tech so they can broadcast their products more effectively to consumers via SOOP's platform and content."