CEO Lisa Su: South Koreans enjoy games in a truly unique environment. Many have been running Radeon and Ryzen setups for well over a decade, and the country is a gaming heartland that has birthed numerous world-class competitors. Pushing the absolute limits of technology is always the top priority when it comes to gaming. In that sense, South Korean gamers always set higher bars, and in practice, the most feedback comes straight from here. It is worth emphasizing that gaming remains the beating heart of AMD's core business.

CEO Lisa Su: Gaming appeals right across all age groups, and consoles, PCs, and handhelds each bring their own distinct strengths to the table. Component prices have been creeping up lately, so with gaming gear branching out in so many directions, the tech side of things needs to actively back players up. The team is deep in the trenches figuring out how to optimize all this and offer rock-solid support in terms of performance and features.

Senior Vice President Jack Huynh: The goal is to show that a massive amount of attention is being poured into supporting gamers. Support spans across various platforms like Xbox and Steam Deck, and pricing policies are mapped out to cover everything from high-end rigs to consumer-friendly models. On top of that, ties with game developers are kept exceptionally tight. For instance, a partnership has been going strong with Pearl Abyss for the past two years. As a cheeky aside, as everyone probably knows, Crimson Desert shifted 4 million copies in a mere 72 hours, and seeing updates drop almost daily has been utterly striking.

Senior Vice President Jack Huynh: Price is something the team loses sleep over constantly. X3D technology is being brought back, and alternative avenues are being explored from multiple angles. The aim is to squeeze out pricing advantages on the memory front. New memory will keep rolling out across multiple generations, but the star of the show is backward compatibility, where a simple chipset purchase or minor upgrade keeps the system ticking. Gamers are sharp, so they can sniff out the best performance-per-pound ratio, and the community deeply values an ecosystem where everyone can game together across different platforms.

Senior Vice President Jack Huynh: Because gaming and gamers are deeply cherished, both routes are being pursued. First off, FSR support is rolling out across the entire APU lineup. Beyond that, plans are in motion to release a fresh FSR 4 model tuned down for lightweight APU environments. The focus here is dialling up frame rates and visual fidelity while shaving down latency. Fresh GPU lineups featuring this tech—spanning gaming laptops, desktops, and handhelds—are slated to drop later this year, so keep your eyes peeled for upcoming announcements.

CEO Lisa Su: There is no shortage of chatter about AI, and computing performance is scaling up rapidly too. The gaming industry plays a massive role in all of this. The ultimate goal is to value and support every single user, whether they are end-users, consumers, AI enthusiasts, or gamers.

Senior Vice President Jack Huynh: The foundational goal is to make games run sharper and faster. Upscaling tech like FSR is a direct result of that, paving the way for buttery-smooth gameplay. The core focus remains building tech that cranks up frame rates and ramps up visual treats like ray tracing.

Looking at the development side of things, hearing that a title like GTA 6 takes a decade to make is wild. Shaving down those development cycles to three or four years using AI tech is a crucial objective. Helping indie studios get proper backing to craft stellar titles like Crimson Desert is the dream. Of course, preserving the original creator's vision is paramount. AI is nothing more than a brilliant assistant, and the ultimate engine for growth is harnessed through machine learning and graphics wizardry.

CEO Lisa Su: Gamers always set sky-high expectations and demands, so the journey right up to Zen 6 has been all about meeting those standards. At the same time, AI is punching above its weight class, meaning upcoming processors will show a converging path where tech is utilized similarly in both gaming and AI.

CEO Lisa Su: First off, a massive thank you for being such loyal fans of AMD. At the end of the day, gaming isn't just locked away inside a piece of hardware, nor does it stop at the game itself. The magic lies in how it ropes people together into a single community, and that sense of community is something deeply cherished. This trip to South Korea is a flying visit, but more chances to catch up with local gaming fans are eagerly anticipated down the line.