Turma Games has officially launched its new arcade horror title ROLLA on Steam. The premise here is wonderfully simple: you take control of a rapidly growing pink mass of flesh and set about consuming literally everything in sight.

ROLLA casts you as a colossal sphere of pink flesh, gobbling up people, cars, buildings, and pretty much anything else standing in your way to grow larger and larger. The core progression shifts you from a mere local nuisance into a full-blown metropolitan catastrophe, with the developer cheekily describing the experience as a "horrifying Katamari."

The game provides plenty of room for irresponsible consumption, property damage, and poor decision-making, alongside a global leaderboard designed specifically for players who want official recognition for leveling major cities. You can compete with others simply by scaling up your destructive prowess.

Alongside ROLLA, Turma Games has rolled out three distinct bundles featuring similar titles from partner studios. Furthermore, a custom Xbox controller giveaway event will soon kick off via social media, with full details promised over the coming days.