Supercell's mobile game Brawl Stars is teaming up with Kellogg for a second collaboration, because why let a good marketing gimmick end after just one go?

Look, let's be honest, this partnership comes hot on the heels of a rather enthusiastic response from fans during the initial 2024 crossover. Back then, the limited-edition promotional pack vanished from Naver's live commerce platform in a brisk one minute, selling 500 packs flat, while major hypermarkets were entirely cleared out of stock within a week. Naturally, the publisher has decided to ramp things up this year with broader products, merchandise, and in-game perks.

The limited promotional lineup is split into two distinct bundles: the Kellogg Exclusive Merchandise Pack and the In-Game Coupon Pack, each capped at 50,000 units for a total of 100,000 packs. Both bundles feature the fresh Protein Granola Zero Sugar Dark Choco product, alongside six different collaboration-exclusive artworks sporting various Brawl Stars characters.

The Kellogg Exclusive Merchandise Pack includes a limited-edition brawler keycap key ring that you can only get through this specific Kellogg bundle. There are four variants in total, including a hidden character packed in at random to tickle your inner completionist. Meanwhile, the In-Game Coupon Pack adopts a 100% win rate system guaranteeing that every single buyer walks away with digital loot. First-place Golden Ticket winners will bag 100 Legendary Starr Drops, whereas second and third-place winners receive 10 and 1 Chaos Drops respectively.

If staring at cereal boxes isn't quite interactive enough for you, an offline event is also on the cards. Titled Kellogg Battle with Brawl Stars Season 2, it is scheduled to run from October 17 to October 18 at the Sunlight Square on the first floor of Starfield Market Wolgye.

Content creators Mingmo and Ted will turn up to meet fans on October 17, followed by Gambring and Hollit on October 18. You can watch the trailer here: oh wait, there is no trailer, but you can definitely head down to the venue for a fan meet-up featuring autographs and photo sessions with your favourite creators. A lucky draw handing out Brawl Stars merch and Kellogg granola is also part of the setup. To join the fun, you will need to grab a numbered ticket on a first-come, first-served basis and purchase a limited edition package right there at Starfield Market Wolgye. Buying a single package grants you one entry into either the fan meet-up or the lucky draw.

Choi Byung-jun, marketing lead for Brawl Stars in South Korea, stated, "We once again witnessed the fiery response from fans during our first partnership." Choi Byung-jun added, "Since we have prepared an even wider array of entertainment this year—ranging from limited packages and game rewards to special merchandise and offline fan meet-ups—we truly hope Brawl Stars users will enjoy this crossover in multiple ways."