NC has announced that Lineage M has been awarded the 2026 Brand of the Year Award hosted by the Korea Advertising Society.

The award ceremony took place on October 30 at the autumn regular conference of the Korea Advertising Society held at the Paradise Hotel in Busan. Executive Vice President Lee Ji-gu, who heads the Lineage IP Division, attended to receive the plaque.

The Brand of the Year Award was established in 2006 by the Korea Advertising Society, founded in 1989. It selects brands that have achieved success in customer satisfaction and brand asset building through innovative and differentiated marketing communications. This year, six brands, including Lineage M, were selected.

Lineage M won the award for the 'To You Who Miss Adventure, ContiNew' campaign introduced in the first quarter of this year. It released three special video episodes—Kent Castle, Forest of Mirrors, and Dragon Valley—reconstituting symbolic scenes and spaces that players can relate to. The campaign also continued its 'adventure' concept by holding an event to share travel hotspot videos of Aden World on social media.

The Korea Advertising Society highly praised Lineage M for reinterpreting players' memories and enjoyment into a new brand experience and strengthening the bond with players.

NC Lineage IP Division Head Lee Ji-gu stated, "We put a lot of effort into capturing the emotions and memories of the Lineage IP built with players over a long period into the campaign." Lee Ji-gu added, "We will continue to breathe together with the players who always send unwavering interest and love, and make Lineage M linger deeply in everyone's hearts."