Nexture officially announced on the 31st that its new mobile SNG, 'Maru is a Puppy: I Became a Cafe Owner? How Cool!' (hereinafter referred to as Maru Cafe), has been released.

Maru Cafe tells the chaotic story of Maru, a character who transforms from a puppy into a five-year-old child, running a cafe alongside the protagonist, 'Woorie'. The development team behind the SNG 'I Love Coffee', which hit 10 million cumulative downloads, took the helm here. The game blends the familiar, heartwarming vibes of the original webtoon with Maru's trademark quirky dialogue, while packing in the usual SNG staples of decorating, collecting, and raising characters for a bit of low-stakes healing.

The game brings spaces unseen in the webtoon to life through various interior items, such as Maru’s 'hospital play' set, Junho’s 'modern black' aesthetic, and Mahui’s studio. The developer has ramped up immersion through interactive elements: mini-games like 'Welcome' where Maru serves as the shopkeeper, dialogue-based interactions where players can assign chores or check on Maru's mood, and a costume system for customizing key characters.

At launch, the game offers over 1,000 costumes and a wide array of cafe decor items, allowing players to tailor the cafe and characters to their own personal tastes. Nexture plans to roll out new themes and costumes regularly, starting with a special event in early August to celebrate the birthday of the popular webtoon character, 'Sunjeong'.

The development team intends to maintain a steady stream of updates post-launch. Future additions include new themes like 'Maru’s Playroom' and expanded content that dives deeper into character storytelling. The goal is to evolve beyond mere decorative elements, aiming to establish the title as a sentimental SNG where players can grow and build memories alongside Maru.

To mark the launch, a variety of community events are underway. Players can participate in launch celebration verification events and coupon giveaways on the official community page to earn rewards ranging from in-game currency to official merchandise and premium items. Additionally, leaving an opening congratulatory message will earn players cash rewards.

Nexture CEO Lee Dae-hoon stated, "Maru Cafe captures the original emotional essence and the charm of the characters perfectly." The CEO added, "Rather than just stopping at a simple webtoon adaptation, we want to continue this story together with our players. We are committed to strengthening our updates and putting in the work to ensure this becomes a long-loved game."