Smilegate and its charitable arm, Hope Studio, are set to participate in the '2025 Game Culture Festival (hereinafter GCF 2025)', currently being held at HiKR Ground.

Smilegate Hope Studio announced on the 5th that it will operate a special booth dubbed 'FUNding' at GCF 2025. The festival is taking place at HiKR Ground on Cheonggyecheon-ro, Jung-gu, Seoul, until the 14th.

The 'FUNding' booth will be open for a total of five days: from the 5th to the 7th, and from the 13th to the 14th. During this time, Hope Studio will showcase various social contribution activities, including donation campaigns featuring iconic gaming IPs such as 'Lost Ark' and 'Lord Nine'. Furthermore, the team plans to share past success stories of addressing social issues through collaborations with influencers such as Ddotty and Holit.

Visitors are encouraged to participate in the 'Hope Filled by a Meal' donation campaign, which provides nutritious lunchboxes to children and youths facing food insecurity. This campaign runs on the online Hope Studio platform until October 12th. Donors will be entered into a raffle for merchandise, including Lost Ark desk mats and keyrings. All proceeds raised will be donated to the international relief NGO World Vision to provide nutritious lunchboxes to 5,000 children in need.

Kwon Yeon-ju, Director of Hope Studio, stated, "This donation booth serves as a unique opportunity for gamers attending the festival to experience charity in a more engaging and meaningful way," adding, "Hope Studio remains committed to strengthening our role as a platform that bridges the gap between gamers and social issues."