The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency (KOCCA) have teamed up with the Korea Trade Insurance Corporation (K-SURE) to offer a safety net for domestic content firms hitting the international B2B circuit. They are rolling out a group short-term export insurance scheme, designed to make those overseas ventures a bit less of a gamble.

The pilot programme kicks off with the '2025 K-Content Expo in Poland', taking place in Warsaw from November 5 to 7, followed by the 'K-Expo in UAE' running from November 15 to 18.

Beyond the insurance, they are also providing a credit investigation service. It is a strategic move to help firms scope out the financial reliability of potential partners before they sign on the dotted line, ensuring those B2B meetings actually turn into hard contracts.

This follows a memorandum of understanding signed back in August between KOCCA and K-SURE, which birthed the 'Cultural Industry Guarantee'—a bespoke credit scheme for the content sector. KOCCA acts as the policyholder, covering the premiums so that participating companies do not have to worry about unpaid export receivables.

The benefit of this K-SURE group insurance is its simplicity. By bundling participants together, exporters bypass the usual administrative burden of individual notifications or complex credit checks. It is a cost-effective way for the agency to support local firms as they navigate international markets.

The pilot scheme covers export payments of up to $20,000 per transaction, with a one-year coverage window. While the limit is set to scale up next year, this marks the first time such an insurance model, historically reserved for the consumer goods sector, has been tailored for the content industry. Additionally, the provided buyer credit information is expected to enhance the outcomes of B2B consultations.

Kim Hyun-jun, Director General of International Cultural Policy at the Ministry, noted that for many firms, the fear of unreliable buyers is the biggest hurdle to global expansion. "By offering this group insurance, we aim to alleviate that anxiety and expand the government's role in supporting their overseas ambitions," he added.

Acting President of KOCCA, Yoo Hyun-seok, described this as the natural next step following their August agreement. "We have built a foundation for stable funding, and now we are providing the institutional backing to ensure our K-Content firms can secure their export payments. It will serve as an opportunity to further revitalize the B2B export consultations hosted by KOCCA," he remarked.