The Korea AI Game Association, in collaboration with Gonggam Orae Contents and Lotte Department Store, will operate a game IP-based pop-up store titled 'PLAY ON & POP UP' at the B2 plaza of Lotte Department Store Centum City in Busan from November 13 to 16, coinciding with G-Star week.

This offline event features indie game developers and global game IP companies showcasing their merchandise and content. Participating companies include Nimble Neuron (Eternal Return), Kuro Games (Wuthering Waves), and Daewon Media (Final Fantasy, Dragon Quest), all of which will unveil limited-edition products.

The 'Lumia Night Market' zone, dedicated to the Eternal Return community, will also be open, offering user-created merchandise and fan art. In addition, various indie game developers will showcase their content and products. Beyond product displays and sales, the event will include game demos and photo zones.

A spokesperson for the Korea AI Game Association stated, "'PLAY ON & POP UP' is a new type of solution where indie games, major IPs, and diverse brands collaborate in a single space," adding, "By combining our respective strengths, we aim to provide new enjoyment for fans and create fresh opportunities for participating companies."