[Photo] G-STAR outdoor booths significantly reduced compared to previous years

[포토] 예년에 비해 확 줄어든 지스타 야외 부스

gamemeca • Shin Jae Yeon 게임메카 신재연 기자 2025.11.14 23:23 UTC+9

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G-Star has significantly reduced its outdoor booth presence this year. Only two booths, Netmarble's 'Sol: enchant' and NC's brand zone, remain active. These limited setups focus on immersive visual experiences and brand-themed photo opportunities for visitors.

▲ Outdoor booths set up at the BEXCO plaza during G-Star 2024 last year (Image courtesy: Gamemeca)

▲ This year's G-Star features a mere two outdoor booths (Image courtesy: Gamemeca)

The most striking change at this year's G-Star is the drastic reduction in outdoor booths. These spaces usually serve as the face of the festival, allowing even non-attendees to wander around BEXCO and catch a glimpse of the latest titles. In years past, the plaza and parking lots were packed with booths offering hands-on demos and merchandise shops.

However, this year, the number of outdoor booths has shriveled to just two: Netmarble's booth for their new title 'Sol: Enchant' and a brand booth from NC. It is a noticeably hollow sight, mirroring the overall shrinkage of the event's scale.

▲ The Netmarble 'Sol: Enchant' outdoor booth located in the plaza in front of G-Star Hall 1 (Image courtesy: Gamemeca)

▲ The grand and flashy visual aesthetic, reminiscent of an ancient temple, is quite impressive (Image courtesy: Gamemeca)

▲ Crowds began to swarm the area as soon as it opened in the morning (Image courtesy: Gamemeca)

▲ Many visitors were seen waiting for over 25 minutes (Image courtesy: Gamemeca)

▲ While waiting, you can spot various props designed to evoke a fantasy world, including gold coins, books, and statues (Image courtesy: Gamemeca)

▲ Once you finish the wait and step inside, you are greeted by a tablet PC (Image courtesy: Gamemeca)

▲ The multi-screen viewing booth offers a truly immersive experience (Image courtesy: Gamemeca)

▲ The setup gives you a solid grasp of the game's world, featuring everything from rain-of-fire sequences to peaceful cityscapes and the divine powers chosen by the player (Image courtesy: Gamemeca)

▲ After completing the tour, you receive a voucher to try your hand at a gacha pull (Image courtesy: Gamemeca)

▲ The gacha booth where you can redeem your vouchers (Image courtesy: Gamemeca)

▲ It was a clever setup that combined a short, punchy experience with the dopamine rush of a gacha pull all in one spot (Image courtesy: Gamemeca)

▲ Right next door, NC has set up a movie theater-themed booth (Image courtesy: Gamemeca)

▲ This space was designed primarily for promoting the NC brand (Image courtesy: Gamemeca)

▲ Inside, you will find two different photo zones (Image courtesy: Gamemeca)

▲ After snapping your photos, you can step outside and collect your AION 2 collaboration popcorn (Image courtesy: Gamemeca)

Related Articles

▶ Turning divine power into a game: Netmarble releases 'Sol: Enchant' teaser

▶ [Photo] The Netmarble booth you meet as soon as you enter G-Star

지스타 2024 현장 (사진: 게임메카 촬영) — ▲ 작년 지스타 2024 벡스코 광장에 설치된 야외 부스들 (사진: 게임메카 촬영)

올해는 상대적으로 적은 2개의 야외부스가 설치됐다 (사진: 게임메카 촬영) — ▲ 올해 지스타엔 고작 2개의 야외부스만 설치됐다 (사진: 게임메카 촬영)

올해 지스타에서 가장 먼저 눈에 띄는 점은, 야외 부스의 수가 확 줄어들었다는 것이다. 야외 부스는 지스타 관람객이 아니더라도 자유롭게 벡스코를 오가며 신작 게임 혹은 관심작을 만나볼 수 있으며, 외부에 축제 분위기를 한껏 뽐내는 얼굴마담 역할을 한다. 작년이나 재작년에는 수많은 야외 부스들이 벡스코 광장과 주차장 등에 설치되어 체험 공간이나 굿즈샵 등을 운영했다.

그러나 올해는 야외 부스 자체가 두 개로 확 줄어들었다. 넷마블의 신작 '솔: 인챈트' 부스와 엔씨의 브랜드 부스 뿐이었다. 줄어든 전체 행사 규모만큼이나 허전한 풍경이었다.