Netmarble's content marketing subsidiary, MNB, is gearing up to attend 'Content Tokyo 2026', Japan's largest comprehensive content business exhibition.

Taking place at Tokyo Big Sight from June 17 to 19, this B2B event acts as a magnet for major buyers from the global manufacturing, distribution, and media sectors, all looking to ink licensing deals and forge new partnerships.

MNB will be operating a booth within the Korea Pavilion, having been selected by the Korea Creative Content Agency as one of the 12 representatives of K-Content. They plan to showcase Koongya Restaurants, while hunting for local master licensees, marketing collaborations, and pop-up store opportunities to bolster their presence in Japan and the wider global market.

MNB CEO Bae Min-ho stated, "Having already proven its unique charm by leading trends among Gen Z in Korea, we expect Koongya Restaurants to resonate deeply with Japan's Gen Z as well." He added, "Starting from this event, we intend to focus on local marketing and expanding global business partnerships from the second half of 2026 to push our boundaries further."