[Photo] Cafes and convenience stores are cliché, Onimusha karaoke collaboration

[포토] 카페나 편의점은 식상해, 귀무자 노래방 컬래버

gamemeca • Kim Mi Hee 게임메카 김미희 기자 2026.09.12 11:01 UTC+9

AI Summary

Capcom teams up with Pasela Resorts. Onimusha themed menu hits 7 branches. Fans can sing and eat in private rooms.

Look, collaborations between game releases and various high street spots like cafés and convenience stores are popping up everywhere in South Korea too. But over in Japan, where this kind of marketing has been standard practice for ages, you see some genuinely cheeky crossovers in major cities that we rarely get back home.

The culprit this time is Capcom's fresh action title, Onimusha: Way of the Sword. To celebrate the game's launch on September 4, the publisher teamed up with Japanese karaoke franchise Pasela Resorts. Running until October 12 across 7 branches nationwide, the collaboration rolls out 9 themed menu items inspired by the game's core characters. You can grab a private room, belt out some tunes, and tuck into food and drink themed around the cast.

So, how does a mashup of video games and karaoke actually pan out? We popped over to the Pasela Shibuya branch, just a two-minute stroll from Shibuya Station, to find out for ourselves.

▲ Visiting the Pasela Shibuya branch early in the morning, we noticed that apart from a solitary promotional standee outside, there were practically zero Onimusha-related installations or decorations to be found anywhere inside or outside the karaoke joint (Image courtesy: Gamemeca)

▲ Let us check out the collaboration menu right alongside the classic karaoke microphone (Image courtesy: Gamemeca)

▲ The food menu consists of 4 dishes, taking inspiration from the protagonist Musashi and the main Genma (Image Source: Paselabo Official X)

▲ The drinks likewise draw their motifs from the main cast (Image Source: Paselabo Official X)

▲ The drinks arrived first; out of the 5 options, this is a gin-based cocktail themed after Sasaki Ganryu (Image courtesy: Gamemeca)

▲ The deep blue hue paired with red flower petals is meant to highlight Ganryu's flashy flair (Image courtesy: Gamemeca)

▲ The sweetness tends to sink straight to the bottom, so you really need to give it a proper stir—otherwise, the top tastes bitter while the bottom is purely sugary syrup (Image courtesy: Gamemeca)

▲ Enter the main course: a kimchi fried rice dish themed after Musashi (Image courtesy: Gamemeca)

▲ It sets the mood with a replica of the Oni's Gauntlet (Image courtesy: Gamemeca)

▲ Taking a look at the back, the finely chopped spring onions catch the eye (Image courtesy: Gamemeca)

▲ The flavour was decently spicy and savoury (Image courtesy: Gamemeca)

▲ Time to enjoy it alongside the drink (Image courtesy: Gamemeca)

▲ The Onimusha Petit Honey Bread ordered for dessert (Image courtesy: Gamemeca)

▲ The brand identity logo is slapped right on to remind you this is indeed a collaboration item (Image courtesy: Gamemeca)

▲ According to the blurb, the heavy use of black and red is supposed to capture the game's grim setting (Image courtesy: Gamemeca)

▲ Even the back view of the bread manages to build up a bit of anticipation (Image courtesy: Gamemeca)

▲ Deliver an Issen slash to the bread! The outside was sweet while the inside was absolutely dripping with butter (Image courtesy: Gamemeca)

▲ Order a collaboration menu item and you get handed one coaster per dish, making a total of 9 to collect; we bagged 3 of them, though the protagonist is nowhere to be seen (Image courtesy: Gamemeca)

▲ The full spread is finally assembled (Image courtesy: Gamemeca)

▲ Being a karaoke joint after all, you can enjoy your food and drinks while screaming your lungs out to some music (Image courtesy: Gamemeca)

국내에서도 신작 출시를 기념해 카페, 음식점, 편의점 등 여러 업체와 손을 잡고 컬래버레이션 메뉴를 판매하는 이벤트가 늘어났다. 좀 더 이른 시점에 이러한 마케팅이 보편화된 일본에서도 주요 도시를 중심으로 관련 이벤트가 꾸준히 열리고 있는데, 국내에서는 보기 드문 색다른 조합이 눈길을 끌었다.

그 주인공은 캡콤의 액션 신작 '귀무자: 검의 길'이다. 게임이 출시된 9월 4일에 맞춰 일본 노래방 프랜차이즈 '파셀라 리조트'와 손을 잡은 것이다. 오는 10월 12일까지 일본 내 7개 점포에서 이번 신작의 주요 캐릭터에서 모티브를 따온 컬래버레이션 메뉴 9종을 선보인다. 아늑한 방에 앉아 노래를 부르며, 게임 주요 캐릭터를 테마로 만든 식음료를 즐길 수 있다.

게임과 노래방의 만남은 과연 어떨까? 시부야역에서 도보로 2분 거리인 파셀라 시부야점에 직접 방문해 이를 확인해봤다.