The Korea Creative Content Agency (hereinafter referred to as KOCCA) established four new strategies on September 17 and announced 10 core promotion tasks.

KOCCA Director Kim Yoon-ji inspected the organization and operations after taking office in June, and set mid-to-long-term promotion strategies and institutional operation directions for the rebound of the content industry through on-site communication with experts in major genres such as broadcasting, games, pop music, comics and webtoons, animation, and fashion, as well as industry experts in corporate finance, talent training, and artificial intelligence (AI).

In 2025, content industry sales increased by 2.6% year-on-year to KRW 161,483.9 billion, while exports increased by 5.9% to $14,905.82 million. Exports of consumer goods and tourism through the Korean Wave also recorded $8.79 billion, an increase of 18% compared to the previous year.

However, while the content industry environment is rapidly changing due to the growing importance of AI technology and other factors, the growth rates of sales and exports in the domestic content industry are declining. Crises are being detected across the industry, including rising production costs, shrinking investment, and talent shortages. Major competitor countries such as Japan, Thailand, and Taiwan are establishing dedicated institutions to foster the content industry and strengthening their domestic content promotion policies. To preemptively respond to these environmental changes and accelerate and expand the organization's mid-to-long-term strategic direction (Boost-Up), four new strategies and 10 promotion tasks have been prepared.

The four new strategies are leaping forward as the general agency for the K-culture industry, realizing a content IP powerhouse, strengthening the content industry growth engine, and building a field-centric organization and future response system.

According to the KOCCA economic effect report on Hallyu industry exports, for every $100 million increase in Hallyu industry exports, Hallyu-related industry exports increase by $202 million. Accordingly, KOCCA plans to prepare a K-culture export package linking content-centric related industries such as food, cosmetics, and fashion, and support the entire export process from planning, overseas marketing, distribution, to contracting.

The overseas promotion hall (KOREA360), which focused on simple product exhibition and experience, will be expanded into a convergence-type export space (K-Culture House) encompassing content intellectual property (IP) and related industries, and the K-Expo is planned to be developed as a national event representing the overseas expansion of the K-culture industry. By connecting small and medium-sized enterprise product product placement (PPL) with K-content, which has a large economic ripple effect, joint expansion will be strengthened, and the demand-customized voucher sector responding to diversified overseas expansion methods will be expanded.

In addition, the overseas business foundation will be reorganized around regional hubs. The overseas business centers currently operating in 28 regions across 25 countries will be reorganized into regional hubs and linked hubs, expanding the scope of support from market discovery, localization, corporate connection, contracting, commercialization, to post-management. Linked with the 28 overseas business centers, a K-content integrated information system carrying related information such as each country's content industry market status, trade issues, and laws and systems will be established.

Regarding IP, excellent content IP will be selected, and a '(tentative name) Korean-style production committee' will be promoted together with major companies and organizations in various fields such as production companies, investment companies, financial institutions, platforms, and domestic and foreign distribution agencies. In addition to connecting partners for the expansion of content intellectual property, planning, production, distribution, commercialization, and overseas expansion support projects being promoted by genre will be linked and integrally supported.

Support for attracting investment in promising content IP will also be provided. According to the 2025 Annual Content Industry Trend Analysis, financial support ranked first among content companies' policy support requests. Accordingly, '(tentative name) KIPS (K-content IP Scale-up)', which links private investment and government support, will be introduced. In addition, bank agreements will be expanded, and companies' fund-securing burdens will be alleviated through the development of content-specialized products. The content company-optimized loan support genre will be expanded from broadcasting and video to games, animation, and music, and financial resources will be increased by KRW 10 billion to KRW 37 billion.

Government-supported work experience opportunities will be expanded for new entrants to the content industry to play the role of a primer in the private recruitment market. The scale of field-centric work experience support will be expanded from about 200 people to about 1,000 people, and the support period will be extended up to 10 months.

Cultural technology research and development will also be strengthened to support the AI transition of the content industry. Large-scale projects with a total project cost of over KRW 100 billion will be promoted for the development of core technologies such as hyper-immersive and realistic performance technology, and data intelligence for cultural spaces and cultural arts data such as museums and libraries will be carried out.

To enhance the expertise and fairness of support project selection evaluations, the evaluation system centered on field experts will be strengthened. The evaluation committee public recruitment cycle will be shortened, and the competency evaluation method will be improved to reorganize the support and service project evaluation systems around the field. Institutional expertise will also be expanded through the enhancement of organizational and staff capabilities. The organizational system will be reorganized to ensure no disruptions in promoting promotion policies in response to the content industry and policy changes. In addition, the job expertise and future response capabilities of employees will be enhanced.

KOCCA Director Kim Yoon-ji stated, "Improvement of the support system is inevitable due to the slowdown in content industry growth and rapid environmental changes, and a paradigm shift for a major leap forward in the content industry is now essential. Beyond creating performance through strengthening support by genre such as broadcasting, video, games, and music, we will lay a new growth foundation leading from K-content to K-culture through innovation in the support system including content intellectual property (IP) expansion, overseas expansion, finance, talent cultivation, and new technology support."